"A good pattern is one that contains a specific language capable of being perceived – or ignored – in relation to its aims."
Metric72 is a graphic-design studio founded by art director and composer Jorge Marín Gispert. Its name is a direct reference to the metric system of measurement and the figure 72 is the web resolution point, where the on/offline duality becomes visible. It specialises in creating strategies, graphics, and also soundtracks and mini-symphonies for short films, documentaries and animations.