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Mission — Oslo, Norway

“Close to the now widely acclaimed opera house of Oslo, a new, exciting building will open in 2020. After lots of political turmoil and disagreement, we now know for sure that the paintings of Edvard Munch will get their much deserved museum. Lambda, the L-shaped 12-storey building by Spanish architect Juan Herrero, will enrich Oslo’s fiord city area as the new home for the maestro Munch. The planned building seems to lend itself to advanced simplicity and gigantic minimalism, and any Norwegian identity specialist would love to delve into such a project.”

Mission is a brand specialist, having spent more than 15 years working with strategic design to build strong brands for companies, big and small, throughout Norway and Scandinavia. Its proactive approach employs a methodology it calls “Simplicity Works”.

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