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Podpunkt Studio — Warsaw, Poland

“It is at its best when complex issues are presented in a very simple way. This is the biggest challenge — making hard things simple and immediately legible. It’s always good to use Tufte’s metric of data-ink-ratio” or even more simply alway ask yourself the question: is this more legible than if I would just write the numbers in a table? It’s surprising how many infographics don’t pass this test.”

Podpunkt Studio is a full-service graphic studio and software house that claims to “create visually strong brands and well- done digital products”.

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