“Pattern design is simple but very fun way to play with bold shapes, colours and space. It encourages utilizing your space in the boldest way possible and features colours, shapes, tones and textures to create an over-the-top space. Conscious use of shapes can help send the right message to your brand.”
The Indian designer and illustrator who goes by the single name Rachit places great emphasis on detailing as well as on the overall look of his projects.