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Redkroft — Warsaw, Poland

“The key to designing a food brand is to use visuals to make you feel, well, hungry. There are many ways to achieve this — from colour through form to brand language. The image must be very consistent and properly associated, but above all, it should stimulate our senses. The second important thing is a clear message. The image should clearly suggest which cuisine we are dealing with, what price range we can expect, or what type of customer is being addressed. When designing for restaurants, we consider the product and service simultaneously. One shouldn’t dominate the other.”

Redkroft is a brand-design studio specialising in ultra-difficult projects. A spokesperson said: “Since our inception in 2004, we have thrived on challenging projects — the detailed, complex and extreme. We are the first choice of the brave and the visionary.”

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