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SetReset — London, United Kingdom

“There’s a certain obsessive technicality in the craft that I really savour. We use a lot of tools to automate and speed up the design process, but often doing the manual work can be a very cathartic experience. However, it means that you need to be very disciplined and methodical as mistakes can easily slip in and accuracy is crucial in this field. Errors can distract your audience or even mislead them by completely changing the message you’re trying to portray.”

SetReset is a design studio with data at its core. It claims to “re-imagine how people see, experience and interact with data”.

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