Taken By Storm — Rotterdam, Netherlands

What are the essential elements that go into making a good editorial design? “It is key that the form helps to understand the story. In order to create a compelling and inspiring design, it should surprise you, feel fresh and capture your attention. The challenge is to do this without confusing the reader, but rather helping him/her to capture the essence of the content more quickly.”

Dutch studio Taken By Storm believes in “brands with an authentic and inspiring story”. It says: “Making that story resonate requires strong form and compelling delivery. In close collaboration with our clients, we pinpoint the most effective strategy and translate content to a clear message. Throughout the process we remain critical, taking a clear stance. The result? A compelling brand story, distinct design and spot-on applications that engage the user.”