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The Hood — Can Güven — Istanbul, Turkey

“A good brand identity should reflect the brand’s values most accurately and communicate with its target audience memorably and simply by utilising the possibilities of many different elements, such as colour, typography, communication language, and visual use. A good business card should also leave an effective mark by using the advantages of printing in the best way, in line with all these brand identity elements.”

After years of working as an art director in major advertising agencies in Turkey, Can Güven founded The Hood, an Istanbul-based independent design studio specialising in branding “that helps brands to find their voice through good design”.

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