Underscore — London, UK

"We would describe ornamental design as the creative use of something used or grown for decoration or adornment. Ornamental design allows each detail to be explored, but without losing clarity or impact."

As a full-service creative agency based in central London, founded by Neil Stanhope and Samuel Biss, Underscore believes that to be successful, brands should touch people’s emotions, “since we rely on this side to make any decisions, even if we think that they all come from our rational side”.