IdN v28n4: Identity & Business Card Design — Hello, Nice to Meet You!
“Hello, nice to meet you — and here is my card…” We have nearly all said this and proffered said card hundreds of times. No matter your occupation, a business card can be a huge plus. So it is worth spending some time and money on, even paying a professional to do it if you are not yourself a designer.
A good business card should contain all the relevant information about you in a business context: name, working title and company, contact details. The aim is to make sure that the receiver can get in touch with you when they need to. There is a standard size for these pieces of cardboard (90 x 54mm) and it is best to stick to it so that it fits neatly into your card-holder (oversized cards usually end up in the waste-paper basket).
Audrey Chandra | badcass (Philippe Gully) | Both | Carlos Bauer | Chun-Ta Chu | Damla Sezikli | Deep Fried Creative | Design Etiquette (Mariana Pacheco) | Elegante Press | Elizaveta Isaeva | Erwin Bindeman | Fishsaut | Frames Design Ltd. | Irene Salvadeo | Julia Petrova | Kaori Drome Graphic Design | Keita Asaoka | Leonor Gaspar | Lucia Ochoa | Lukas Diemling | Marina Cardoso | Marta Brinchi Giusti | Marta Veludo Studio | Meritxell Serisier/Very Good | Michele Verze | Miriam Skalli | Monish Khara | Muhammad Junaid Ur Rehman Tahir | NOSIGNER | Patrick Sanders | Roots (Jonathan Yuen) | Seegno | Studio Born | Studio Laura Voet | The 1984 | The Hood (Can Guven) | VVORKROOM | Wang Bo-Wei/Siang Sinn Design | WarmThanks Design (Yoshie Tokudome) | Yen-Chieh Chen | Yerevan Dilanchian | Yi-Hsuan Li/StudioPros Design
160p + 8p cover
160mm (w) x 230mm (h)
4 varying paper stocks
4C process + matt lamination
ISSN (English Edition): 1029 4805
ISSN (Chinese Edition): 1029 4813
A World in 90mm x 54mm
Now that nearly everything has gone digital, don’t you ever wonder why business cards remain largely in physical form? A quick answer is the touch, the smell, the “fun” factor of its structure, and the printing materials, all designed to produce in the recipient that indefinable but indispensable “Wow!” element.
Business cards provide more than just contact info: they let you show off your personality and skills in ways that an e-mail or online profile can’t. A quality card conveys professionalism, while also highlighting the unique aspects of your business and what sets it apart from others in the field.
In today’s competitive landscape, having an effective business card is essential to staying ahead of the competition. They are not just pieces of paper — they are powerful tools that help build relationships and create connections that last beyond the initial introduction.