Milica Pantelic — Belgrade, Serbia

The most challenging and satisfying projects to date? “The Probiotics Bar identity and packaging design. I designed the concept that included naming, as well as a packaging design. The target audience was younger adults with healthy, fast-paced, modern lifestyles. My concept is based on dynamic design for dynamic people. Bold typography communicates the professional approach of BioFoodLab to the innovative technology of healthy and natural snack production. The colour palette is playful and digital-era oriented. For online marketing communication, I developed a dynamic typography that can be easily translated to all brand touchpoints.”

MilicaPantelic is a designer and art director based in Belgrade. After many years of experience in design and art, she now specialises in brand-identity design. She has established a well-organised network of collaborators in both print and web fields.