• David Pearson
    David Pearson

    “Book-cover design is one of the few design disciplines where ambiguity is actively encouraged. By holding back information and being quietly suggestive, readers are invited to fill in the blanks and interpret for themselves. As far as I can see, there aren’t too many other situations where we are invited to engage with what we see and, in turn, form meaningful connections with imagery.”

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  • Adam Rix
    Adam Rix

    Rix brought his creative ideas to life across a number of record releases from the English band James. A specialist in art direction and branding, Rix has demonstrated his innovative talent through such projects such as his own vintage business playing-cards and a wedding invitation encased in concrete!

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  • Rikako Nagashima
    Rikako Nagashima

    “‘Making things better’, ‘Adding something with a creative mind to make things work’ and ‘Giving pleasure to people’ – these are the elements I value for my design. I have always loved drawing since I was little, but becoming interested in design came very naturally to me because I came from a poor family that lived deep in the countryside and I did those three things mentioned above quite unconsciously on a daily basis.”

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  • Martijn Sandberg
    Martijn Sandberg

    Martijn Sandberg plays with material that bears an image that in turn camouflages the message from certain angles and exposes it from others. There is a trickiness to his artwork that both challenges and amuses viewers, creating a direct relationship between the language and the ultimate significance of the image.

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  • ANTI

    “A word of advice: don’t apply a pattern to anything that is already designed to make it better – it won’t. Plan the use of pattern from the very start as an integral part of the identity; only then will you get the most out of the use of pattern and receive the benefit of added brand value or brand recognition. A pattern has to bring something to the table in terms of value to the designer and the consumer.”

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  • Toormix – Ferran Mitjans, Oriol Armengou
    Toormix – Ferran Mitjans, Oriol Armengou

    “Applying pattern is an opportunity to have more visual impact and also more personality. If you work the pattern using the key elements of the identity you will have more visibility and also it will be easier to be applied in different elements in an adaptative way. The biggest risk to using a pattern is that you hide the logo between the graphic elements.”

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  • Leonardo Sonnoli
    Leonardo Sonnoli

    “The benefit of pattern in ID could be the stronger recognisability of the designed tool. Patterns are like a dress. The struggle, or the difficult part of managing an identity through a pattern, comes when you have a very small or a very large surface and when after a long period the pattern starts to be boring or to be connected with a visual trend. Like a dress, after a while, you’d like to change it.”

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  • KIGI Co., Ltd. – Yoshie Watanabe, Ryosuke Uehara
    KIGI Co., Ltd. – Yoshie Watanabe, Ryosuke Uehara

    “When people request work from us, we want to give them back something that will make them happy. We also want to surprise them, so we always try to give them a little more than they expected. It’s often said that design is not the place for a designer to express him/herself. Though we know that and understand it as a sound argument, if we do not fit into that mold then we are fine with not being ‘proper’ designers.”

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  • Hong Ka Lok
    Hong Ka Lok

    Through branding design, the aim of "Day-To-Day" project is to transform Macau’s historic heritage effectively so that it can fit in with modern society. Fun products have also been created to remind viewers of the enjoyment of life in this beautiful city and also to help them understand the stories behind it.

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  • Camille Walala
    Camille Walala

    “Pattern can play an important role in brand recognition. It can create a look that is iconic and playful. Adding patterns to an identity can make it straightaway more memorable. But you want to make sure that your patterns are timeless and don’t follow too much of a trend as they could become out-of-date very quickly” 

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  • Sára Ulrich
    Sára Ulrich

    She has adopted design elements of both experimental and traditional printing methods from her studies and is permanently on the look-out for alternative procedures. This has led her to incorporate different perspectives in her work in a bid to combine the invisible context of creativity and words.

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  • Playtype by e-Types
    Playtype by e-Types

    “The people who are interested in our products are usually very style-conscious people, concerned with quality design and expression rather than specific typefaces. The significance of our identity is based on the type foundry and it is important for us to tell that story.”

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  • Nick Barclay
    Nick Barclay

    Each poster contains all the necessary information for all 11 lines of the “Tube”, including station details and general geographical data. Using minimalist geometric shapes and colours, Nick has given this great British institution a modernistic facelift.

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  • Jee Young Lee
    Jee Young Lee

    Without employing any digital manipulation, she has hidden her youthful figure among the vibrant details of carefully constructed dreamscapes in each image, inspired by Korean folk tales and English theatrical productions. Lee wants to empower her spirit to rise above her emotions through her photographic pieces and show viewers how one can achieve a re-birth by overcoming negativity.

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