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Hey Studio — B The Travel Brand — Barcelona, Spain

The new identity for B The Travel Brand has rolled out nationally across the whole company including the 650+ branches in Spain. HEY devised a concept connected to travelling from the visual point of view. They wanted the colors and the typography to be taking the new brand away on holiday.

HEY recently worked on the visual identity of B the travel brand — the new Barceló Viajes which carries you off to your desired destination. It uses a flexible visual system based on horizontal shapes which was applied to both their online and offline communication material. Primary brand colours and a stenciled typography take the new brand away on holiday.

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