中文版

IS Creative Studio — LaLiga New Visual Identity — Madrid, Spain

The goal was to design a contemporary evolution towards a strong, vibrant and dynamic identity that express the values of unity and team spirit. A solid and coherent evolution for a brand that is recognised and admired by millions of fans worldwide.

Working in close collaboration with Laliga, IS went through a thoughtful and detailed process. The studio reconstructed the symbol and the ball, accentuating the shapes with rounded angles to give the brand a more friendly, warm and human approach. They define the typefaces and the right proportions of the new system for the various applications of the brand.

popular content
more articles


Geray Gencer

Geray Gencer — Istanbul, Turkey

Ezra Yew Wah Ng — Graphic Design

Ezra Yew Wah Ng — Graphic Design — London, UK

Marta Veludo

Marta Veludo — Amsterdam, The Netherlands

Jean Leblanc — Illustrator

Jean Leblanc — Illustrator — Paris/Berlin

Krzysztof Iwanski

Krzysztof Iwanski — Lodz, Poland

Lee Goater — Leeds’ Bid for European Capital of Culture 2023

Lee Goater — Leeds’ Bid for European Capital of Culture 2023 — Leeds, UK

Warriors Studio

Warriors Studio — Glasgow, Scotland

Edenspiekermann — HelloGiggles

Edenspiekermann — HelloGiggles — Los Angeles, USA

Greg Coulton

Greg Coulton — London, UK

Superfried — Mark Richardson

Superfried — Mark Richardson — Manchester, UK

Dizaino Studija Baklazanas — The New Moscow

Dizaino Studija Baklazanas — The New Moscow — Vilnius, Lithuania

Georgia Hill

Georgia Hill — Sydney, Australia