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Thonik — Amsterdam, The Netherlands

"A good logo has to be visually strong and appealing to the target group. The design itself, the form, does not take long, but the research and the interaction with the stake-holders can be very time-consuming."

Thonik Designs Visual Communication was founded in 1993 by Thomas Widdershoven and Nikki Gonnissen. It currently has 15 employees. Initially, Thonik concentrated on the cultural sector (publishers, architects, museums, cultural trusts and events). Since 2003, its operations have extended to organisations involved in politics and administration. The strength and confidence of Thonik’s work and its experimental character make it instantly recognisable.

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