DE_FORM — Nóra Demeczky & Enikő Déri — Budapest, Hungary

“For a poster series we try to focus on creating a visual system that is sufficiently varied but at the same time recognizable. Components include visual language, use of colour, typography, proportions, graphic elements. We try to use these components also for a single poster, because you cannot exclude the possibility that a single poster will be used for a campaign in the future.”

DE_FORM is a design agency and creative team founded by Nóra Demeczky and Enikő Déri that specialises in branding, art direction and communication design. It works on graphic systems for cultural events, institutions, designers, films, music labels, festivals and so on and believes “that distinctive design should always be coupled with smart visual concepts that can emphasize the story of a brand in a meaningful way”.