DE_FORM (Nóra Demeczky & Enikő Déri) — Budapest, Hungary

“Timelessness is a fundamental principle in brand identity design. A truly effective visual system should feel both historically relevant and future-proof, ensuring consistency and credibility, particularly for long-standing institutions. Rather than following trends, future-proof design focuses on creating adaptable systems that evolve naturally over time. A strong brand identity starts with defining its core essence and a cohesive visual framework—comprising colours, typography, and layouts—before refining elements like the logo. Ultimately, a successful identity is built on a well-structured system that communicates the brand’s message clearly, without relying on any single element.”

DE_FORM Design Agency was founded by Nóra Demeczky and Enikő Déri in Budapest, evolving from their earlier collaboration at de_form studio. Their shared vision and complementary perspectives led to the formation of DE_FORM in 2020, following five years of successful partnership. The agency offers a wide range of visual solutions, including art direction, design, photography, and strategy, all focused on creating consistent, recognisable visual identities. DE_FORM is a community dedicated to cultural branding, drawing inspiration from art, science, and various cultural influences. Their work spans museum and city branding, film and festival identities, and print design, all crafted with purpose and passion.