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soobaklab — Hyungjoo Lee — Seoul, South Korea

“Depending on the proportion of the character, the feeling of the character is very different. Therefore, a ratio test is essentially conducted several times before beginning. I first sketch quickly and decide the overall feeling through simple shapes. Through these sketches I consider which pose and expression of the characters are best to give a cute or friendly feeling.”

Hyungjoo Lee is a 3D-character designer based in Seoul, South Korea.

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