Szymon Fischer — Krakow, Poland

“I think we are getting more and more conscious of the environment and not producing too much waste, so I would hope to see more packaging that is either re-fillable, biodegradable or made from recycled materials. In regards to aesthetics it is harder to stand out, so I think design will play a more important role for the FMCG industry brands. Also, we tend to order more things online (especially during the pandemic), so I think that brands that care about each step of consumer interaction with the product will consider clever ways to enhance it.”

Simon Fischer is an industrial and graphic designer, based in Kraków, Poland. Currently he is doing his masters degree at the Jan Matejko Academy of Fine Arts in Cracow. He is working on some automotive projects and also branding and logo design. He likes to work with diverse disciplines, learning as much as he can while doing so.