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IdN v21n6: Packaging Design Issue — It's Love at First Sight!

Presenting our biggest-ever feature story! More than 50 of their favourite packaging designs by 42 creatives who specialise in packaging design – toughest of genres. Plus their thoughts on how to excel at it. This is one you’ll want to save.


Motion Gallery: OFFF Turns 15
Feature: It's Love at First Sight!
Creative City: Taipei
Et cetera/Pick of the Month
Product Review


100 pages
5 varying paper stocks
4C process + matt lamination + spot UV
Online access to included
ISSN (English Edition): 1029 4805
ISSN (Chinese Edition): 1029 4813

Feature: Packing Design

It's Love at First Sight!

Packaging design should be not so much a case of love at first sight as love at pre-sight since it is meant to make you desire the object it encases even before you’ve actually laid eyes on it. And although all the usual design rules apply, there are some additional considerations that come into play where packaging is concerned.

Among them is not wishing to add to the world’s waste-disposal problems. The ideal scenario would be packaging that is so attractive that you can’t bear to throw it away. It could be re-used to package something else, utilised as decoration, or simply hung onto as a keepsake.


André Úlfur Visage | arithmetic | BARDO | Beatrice Menis | Bend | Bob Studio | Chris Trivizas | Ibán Ramón & Dídac Ballester | Eric Therner | Eve Warren and Thomas Squire | Happycentro | Judit Besze | Kashiwa Sato | Katherine Blount | Kevin Harald Campean | Kokeshi MatchTeam | Leolab | Lily Kao | Mary & Matt | Mei Cheng Wang | Melanie Chernock | Memo | Midday | Nendo | Oddds | Preston Grubbs | Ratowsky Creative | Rosie Gopaul | Russ Gray | Sarah Machicado | Senyor Estudi | Squat New York | Stephanie Kuga | Studio Otwarte | Tetusin Design Office | Todd Anderson | Tofu | Tough Slate Design | UNELEFANTE | Yeongkeun Jeong | Yurko Gutsulyak | Yvonne Niewerth

Motion Gallery: OFFF Turns 15

OFFF 15th Anniversary

The world-famous OFFF Festival is set to celebrate its 15th anniversary. What treats will they have in store for its loyal fans (20,000 of them at the latest count)? This issue, we revisit all the opening titles from previous events. Plus exclusive interview with founder Héctor Ayuso and long-time OFFF collaborators James White, Julien Vallée and Vasava.


Héctor Ayuso | James White | Julien Vallée | Vasava and more!

Creative City: Taipei

Reinventing tradition of design excellence

How will being designated World Design Capital in 2016 change the creative scene in Taiwan’s capital? Will it finally bring a sense of indigenous personality to an art form that has struggled not to be overshadowed by its mixed Chinese, Japanese and American heritage? What do the city’s designers think? Read what they have to say – and show – about living and working in this vibrant East Asian metropolis.


ACST Design | Ken Tsai Lee | Lai, Cai-Siou | Ting-An Ho | Yu-Chuan Chang | ZhongXing, Huang | Tu Min-Shiang



Craig Black | Edward Carvalho Monaghan | Eve Warren | Lee Goater | Olivia Grandperrin | Variable.IO | Hey Studio | Leta Sobierajski | Atelier Telescopique | Jonathon Lau | Jiani Lu | Karen Hughes | DesignStudio | Blok

Et cetera

Pick of the Month


National Poster Retrospecticus | Jordy Van Den Nieuwendijk | HKIPT 2014 | Tape Over | Suzan Drummen

Product Review


Pelle's Brooklyn Studio | Makelike Design | LMBRJK | Walnut Studiolo | Hakan Bruce | Elvis & Kresse | Kitmen Keung

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