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Systems Design Limited — Publisher of IdN Magazine
Tent London at London Design Fair — London, UK
What makes a successful design fair? In 10 years at the heart of London Design Festival, Tent London has shown it’s about more than designers’ work. It’s about creating an inspiring experience for 25,000 attendees as well as concrete, career-defining possibilities for exhibitors. It’s having an instinct for quality. Tent London is made from equal parts curation, collaboration and connections. This year, Tent London and sister event Super Brands London will return to Truman Brewery in vibrant East London under the new umbrella of London Design Fair. For the first time, the fair will be staged over three floors of this iconic industrial space rather than two, showcasing 250 independent designers and brands, 200 global brands and 15 country pavilions in ever-more creative formats.