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Systems Design Limited — Publisher of IdN Magazine
Lyoness by VUCX — Cologne, Germany
Lyoness' Cashback Card offers solutions for consumers all over the globe. VUCX was trusted with the Corporate Identity management, which included the commision to create a sales oriented infomercial. With the objective of designing a coherent and consistent communication for marketing needs, the film was planned as a series of modules that can be adapted for diverse purposes and applications. The animated infographics VUCX came up with, explain boldly the possible uses of Lyoness Cashback Card. Combined with testimonials from each country, an outstanding brand look and feel was achieved, integrating two dimensions – real life and infographics. The extra challenge they faced was how to manage the production pipeline, since it had to be adaptable to different countries in more than 50 languages.