Yaron Tal Studio — The Vera — Tel Aviv, Israel

All over Tel Aviv industrial spaces and old office buildings are being re-appropriated by new trendy bars and restaurants. The interior of The Vera, designed by Yaron Tal Studio, expresses this style by maintaining the roughness of its 1950’s office building, its raw floors and un-plastered walls, while inserting high quality materials and textures as well as an abundance of indoor and outdoor greenery. This achieves an authentic hospitality for the new, savvy traveller.

The Vera, a new, urban boutique hotel is set to open this NOV in the heart of Tel Aviv, adjacent to the renowned Bauhaus Rothschild Boulevard. The Vera accommodates 39 rooms in 4 categories: classic, deluxe, superior and garden room, as well as a bar, spa treatment room, and two spacious, communal rooftop terraces. The Vera is the first property of Israeli hotelier and entrepreneur Danny Tamari, who’s vision of a distinctive local anthology, attained through a strong focus on the collaboration with local designers and brands, permeates throughout the hotel’s highquality amenities, services and furnishings.