Arrive Alive — Wrecked Car Coasters — Toronto, Canada
These award-winning, “Wrecked Car Coasters” were a viral sensation and sparked conversations around the world and across media platforms to encourage partiers to plan ahead and get home safe. The coasters were made using a high-impact hydraulic-press to help shape the pieces of car into coasters. Then, the message was laser-etched onto the coasters: “This coaster used to be a car. That car never made it home.”
Drunk driving is still a major issue in Canada, with over 34% of motor vehicle deaths caused by impaired drivers. On St. Patricks Day, to stop people from getting behind the wheel intoxicated, Arrive Alve served up drinks on coasters made from the wreckage of motor vehicle collisions.