Lee Broom unveiled TIME MACHINE at Milan Design Week 2017, celebrating his landmark 10th anniversary which showcased a limited collection of furniture, lighting and accessories from the past ten years all reimagined in new materials and finishes. Set inside a disused vault in the famous and historic Milano Centrale station as part of the new design district Ventura Centrale, the location provided a memorable and atmospheric backdrop for Broom’s anniversary collection. As part of the exhibition and to mark the anniversary, Broom also revealed a new and exclusive design in the form of a limited edition handcrafted Carrara marble grandfather clock.
Limited to ten editions of each design, the collection was the first limited edition collection since Broom’s debut collection ‘Neo Neon’ in 2007. Presented on a dramatic and modernist interpretation of a fairground carousel placed in the centre of the Milano Centrale station vault, the carousel slowly revolved, providing a poetic and engaging way of presenting a retrospective of Broom’s decade in design by combining drama, sound, movement and illumination and creating a metaphor representing the lifecycle the brand has journeyed throughout the past 10 years.