SHIFT — Butaca Legado — Monterrey, Mexico

SHIFT created 2 variations under a single concept, to provide fans with a piece of the historic venue itself, not only in terms of an original seat but an object that would homage every aspect of the property with its design, materials and details. Each variation follows this idea, yet each focused on creating a different experience. With a concrete base and engraving, the Legacy chair, is an object that we believe transcends for its aesthetic and highly emotional value. Much like an art piece or collector’s item, every aspect of its design is a homage to the historic stadium while also enabling fans to continue using their preferred seat.

The demolition of Tec de Monterrey’s iconic stadium gives origin to a project that seeks to re-use or repurpose its seats. Through a program that would enable fans to not only acquire a seat but also provide funds for the Lideres del Mañana Foundation, delivering scholarships for students with limited resources. Given the stadiums great emotional value, rather than transforming and repurposing its seats, SHIFT decided to preserve their authenticity, form and function, celebrating its significance through a design that would raise the object itself.