Adam Sharratt — London, United Kingdom

“The biggest challenge is probably the level of detail in which to go into a given subject. Depending on your audience you can range from trying to create an incredibly detailed piece for experts to spend a long time digging into, or a more casual audience which needs information presented in as clear a way as possible to convey the message in a short amount of time. Balancing these is something I have to look at on every graphic I produce.”

Adam Sharratt is a London-based information designer specialising in editorial design. He’s led data projects at design studios for clients such as Spotify, Sonos and the BBC. In 2020 he started his own studio, Atomic-Age Associates, who specialise in projects for football publications, while also producing work for clients such as Forbes magazine and Penguin Random House.