“In addition to originality, a good pattern should not be obvious in its elements and colours. It should be eye-catching and show the artist’s style. It should look good on a dedicated surface yet be universal enough to work with various surfaces. A lot depends on why the pattern was created.”
Agu Wu is a Polish graphic designer focused on branding. She has been working in this field for around a decade and has developed her unique style based on minimal, geometric shapes and playful yet elegant designs. Such an impactful style is very versatile so her clients span multiple industries and she is able to accommodate the diverse needs of their brands.