Alessia Olivari — Rome, Italy

“First of all, a good idea. I think it is also important, though, to focus on the product itself and create a tailored solution for it. Sometimes, when a product has a nice packaging, that becomes more important than the product. This is a great power. But is it correct to judge a product by its packaging?”

Olivari says she is “a designer from nine to five, a guitar-player after sunset”. Her work features clean geometries, bright colours and an obsession with patterns.