What are the essential elements that go into making a good packaging design? “Understanding of context, a clear idea, great execution and as many prototypes as possible.”
Design studio Alexey Malina is based in Moscow and cooperates with clients all over the world “to create unique brand experiences for companies and products”. It claims: “We create emotional works using simple and elegant solutions. Our work is always a dialogue with the client and the environment, which results in interesting and successful decisions for our projects. We believe in simplicity, honesty, involvement and hard work.”