“The first step is to evaluate the reason behind the existence of a pattern. Once the brief and the project itself gives you enough reasons to create one during a brand development, the personality of the brand will guide the style, could be organic, geometric, colorful, sober, etc. There’s no specific rules, but understanding the basis of composition where patterns are conceived by the principle of repetition.”
Anagrama is an international branding, architecture and software development firm with offices in Monterrey and Mexico City. Their clients include companies from varied industries in countries all around the world. Besides their history and experience with brand development, they are also experts in the design and development of objects, spaces, software and multimedia projects.