&Larry — Singapore

What mistakes or traps should young designers avoid when designing reports, brochures and catalogues? “A good grid and art direction are important to achieve design consistency in a report or brochure, but one should always be mindful of the visual rhythm that forms part of the narrative. Too much consistency can make your design dull.”

The Singapore-based studio designated “&Larry” is focused on “balancing the art and science of branding”. A spokesman says: “Small by design, we see clients as collaborators, working together to give voice to the soul of a brand. Our works are not identifiable by style but by the rightness of emotions evoked… be they for a family-owned business, a luxury brand, a government body or an MNC.”