Andrea Guccini — Bologna, Italy

"I try to stay away from the trend of the moment and carry on my personal path. What I really want is that every single project that I make will be always a thousand times better than the previous. Psychology plays a big role in my creative process; it is all about balancing."

Andrea Guccini’s first contact with graphic design took place in high school, where his teacher Nu Trivisone, was extremely challenging and that fired up Andrea’s passion towards graphic design. Andrea started by studying all the basics of design and then got to the various applications, from identity to publishing products etc. Recently graduated from the European Institute of Design, Andrea aims to continue his studies focusing on editorial design and identity.