“Every project is different, it depends on a lot of variables (company values, tone of voice, target, etc.). In my experience, a brochure should show the soul of the company at a glance. It’s worth it if people like it enough to take a copy home (without feeling embarrassed about it).”
Andrés Guerrero specialises in corporate identity, packaging and editorial design and is “always looking for a smart and strong way to communicate” his ideas. He has worked for 10 years with some of the most important studios in Murcia, such as Germinal, Eduardo del Fraile and F33. Currently, he is an art director and graphic designer with the emerging Rubio & Del Amo studio.