“Minimalism is a thought process rather than a visual style. Minimalist graphic design removes any unnecessary elements, so the message or concept is communicated in a clear, concise way, without decoration or frills. A reduction of elements such as colours, typefaces and images helps bring harmony to a design.”
It would be difficult to discuss minimalism without including Andrew Townsend, the UK-based designer, art director and artist who practises his pared-down approach through a wide range of work – from print design and branding to illustration and expressive typography. His clients, therefore, come from such divergent areas as fashion, retail, education and the arts.