“The projects that make our heart beat faster are the ones that have a bigger values-driven mission woven through the tapestry of the brand and shown through the materiality and innovation of the packaging — when those collide, we have a chance to shift behaviour.”
Female-owned and led, Arithmetic was founded from “a passion for living a healthy, earth-conscious and cultured life”. Margherita Porrà, Creative Director shares: “Our devotion to artistic expression, wellness and Nature is woven into everything that we do. We approach projects by immersing ourselves in the creation of a brand’s unique and ownable story in order to create a compelling brand voice. Our work is human-minded.”