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Artem Nikitin — Saint Petersburg, Russian Federation

What makes a good poster? “First and foremost, expressiveness. The poster should grab your attention at first glance. Second, it’s a plot. Even if a poster is expressive, it has to convey the idea. I like working with abstract forms, but they always have a certain meaning. All the other points are related to the technical nuances of printing and data transmission.”

Multi-disciplinary designer Artem Nikitin is part of the Nimax Brands team. Branding and poster design are their main and favourite activity and Nikitin says he likes to experiment with new tools when working on design.

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