“It’s colour that we find most challenging. We give it the same importance as we do the type of paper we use and the process we employ. For example, there are many kinds of ‘white’, not just one to choose from, and these subtle differences have a big influence on the overall visual aspect.”
Tokyo-based Awatsuji Design is run by Misa Awatsuji and Maki Awatsuji and it strives constantly to meet the requirements of its clients. “We always keep the clients’ needs in mind and try to please them by doing the best we can together,” it says, “and thereby enhancing our own capabilities. We want the designs we create to fascinate you with just one glance.”