B&A Studio — Hanoi, Vietnam

“Our process starts with strategy—understanding the brand’s core, audience, and goals. The story then guides everything else: the logo represents intent, the tagline conveys the voice, and the visuals express the soul. Each element is crafted to work together across mediums, always anchored in the clarity established at the beginning. A strong, clear vision that’s adaptable to change ensures long-term relevance. Systems grounded in solid ideas, yet designed to evolve, will always outlast those tied to a specific moment in time.”

B&A is a creative agency built on deep insight, delivering innovative, strategy-led solutions that transform brands. Combining visual design with research-driven thinking, B&A creates impactful experiences that add lasting value to businesses and communities. Inspired by the harmony of a beehive and ant colony, their collaborative approach unites creative and strategic minds to craft holistic, effective outcomes. What sets B&A apart is their ability to blend flexible creativity with meaningful impact—tailoring every project to the client’s unique needs, from standout campaigns to enduring brand identities, ensuring each solution delivers not only thoughtful design, but measurable, real-world results.