"In special print, craftsmanship and inventiveness are key. I learned a lot from failing hard at my ideas, experiencing troubles with making my own inks, fonts and papers, driving some projects into total chaos and others into brilliant success.Being surrounded by makers is a real plus to acquire knowledge and compete with their ways of doing things."
"Questioning principles and rules will help to find creative ways to promote the idea as well as opening the argument. Good promotion needs to be displayed on the relevant platforms to maximise its reach efficiency and interact with the media. Being accurate on such points and taking risks will maximise the chances to stand out."