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BlindSalida — Nimes, France

What mistakes or traps should young designers seek to avoid when creating an illustration? “Often when young designers are creating a new illustration, they spend a lot of time focusing on a detail, even before they have created the overall composition. And they often concentrate too much on aesthetics at the expense of meaning. So my advice is: focus on the overall composition and its meaning. When it’s done, any detail will be in the right place.”

“BlindSalida” is the present pseudonym of French illustrator and designer “Yann”, who began his career nearly a couple of decades ago, becoming a senior art director with TriBeCa. It was then that he begain working under the pseudonym “BlindSalida” and collaborated with agencies such as Leo Burnett, Ogilvy, BBDO and Young & Rubicam, creating ads for a roster of clients that included Samsung, Orange, Coca-Cola, Honda, Gillette, Sony Playstation, Head & Shoulders, PSA Peugeot, Renault and AOL. His ads and artistic endeavours have been featured in a number of prestigious printed publications. Aside from illustrations, he also does infographics, line, landscapes, isometrics and portraits. From bold minimalist graphics to overlapping layers, from geometric patterns to explosive flat colours, he is always re-inventing himself.

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