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Bond Creative Agency — Helsinki/Abu Dhabi/London

What are the essential elements that go into making a good packaging design? “Creative idea which is: relevant for the brand and product, standing out from competitors in the shop, format and function which support the products.”

Bond says it is a brand-driven agency with a craftsman’s attitude. It both creates and re-designs brands and its services include identity, digital, retail, spatial, packaging and product design. It has studios in Helsinki, Abu Dhabi and London.

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