“For us, a good business card considers the interplay of paper stock, weight, and print finishes and techniques, such as a foil or an emboss, something tangible and interactive. As for good identity design, we always try to create consistency without monotony within our projects; this gives our visual identities a framework to grow and adapt whilst remaining recognisable into the future.”
Both is a branding and visual communication studio co-founded by Sigiriya Brown and Dan Smith in Melbourne in 2010. Its approach is simple, it says — “a genuine interest in the people and companies with which we choose to work leads to thoughtful and relevant design outcomes.”