Brand Brothers (Johan Debit & Jean-Rémi Massery) — Paris & Toulouse, France

“While developing a brand identity from the ground up offers the clarity and creative freedom of a shared starting point, rebranding presents a more intricate challenge. Building upon an existing visual heritage involves navigating a complex web of tangible and intangible elements, which can introduce unpredictability into the process. This complexity, though demanding, can lead to extraordinary outcomes. However, beginning afresh allows for a more balanced and immersive collaboration, where the design narrative can be shaped with greater coherence and often surpasses initial expectations.”

Founded in 2010 by Johan Debit and Jean-Rémi Massery, Brand Brothers is a branding studio specialising in strategy, graphic and typographic experimentation, visual identity, and branding. The studio designs projects as functional, useful systems, upholding high standards and honesty in both content and form. Over the years, Brand Brothers has earned numerous awards and gained recognition in leading publications such as étapes, It’s Nice That, Computer Arts, Communication Arts, Print Magazine, The Brand Identity, Brand New, Behance, Creative Boom, and AIGA Eye On Design, among others. Their work continues to set new benchmarks for creative excellence in branding.