“We live in Lima, the capital of Peru and one of the most polluted cities in the world, with high levels of environmental, visual and noise pollution. It would be a great challenge to intervene in the city. Re-design road signs, simplify the transport system, recover public areas, guide visitors to monuments and tourist attractions. We would seek to strengthen our identity and re-value the roots of a Mestizo (half-caste) city, with pre-Columbian and colonial heritage, to make it cosmopolitan, modern and, above all, very pleasant.”
Brandlab is a design studio founded in Lima, Peru in 2008. It believes “that design can be the best way to influence people, create a culture or even go further.”