Brandlab — Lima, Perú

“We live in Lima, the capital of Peru and one of the most polluted cities in the world, with high levels of environmental, visual and noise pollution. It would be a great challenge to intervene in the city. Re-design road signs, simplify the transport system, recover public areas, guide visitors to monuments and tourist attractions. We would seek to strengthen our identity and re-value the roots of a Mestizo (half-caste) city, with pre-Columbian and colonial heritage, to make it cosmopolitan, modern and, above all, very pleasant.”

Brandlab is a design studio founded in Lima, Peru in 2008. It believes “that design can be the best way to influence people, create a culture or even go further.”