Bruce Mau Design — Toronto, Canada

“Way-finding and signage can be compared to UX and UI design (respectively) but in physical space. It is about helping people navigate their surroundings as seamlessly as possible and ensuring that they can intuitively understand how to get where they need to go. So clarity is important, and accessibility. But we also think that delight is important. In our Toronto Carpet Factory project, we created colourful icons for each distinct building that could fit together like puzzle pieces.”

Bruce Mau Design is a Toronto-based strategic-design studio. It says it “builds brands from the inside out”. And goes on: “We have a strategic-design toolkit that we tailor for the unique needs of each client. Our research methods, deep cultural immersion, and on-site collaborative pop-up studios ensure a profound understanding of the challenges and context behind every project.”