“We live in an age of on-line shopping, hyper-personalisation and social media comms. With an undercurrent of anti-packaging sentiment. In the future, packaging as we know it will not play the role it does today. It is already imperative to make it as sustainable as possible. It should stand out in this context and ‘deliver’ itself to the consumer in brand-engaging ways. Finally, the pack has the opportunity to become more than a static object. To be a portal to more immersive digital experiences.”
Butterfly Cannon is an independent, award-winning design agency specialising in aspirational brands and sustainability. Clients include Johnnie Walker, Montezuma’s Chocolate, Farrow & Ball, Hennessy, Moet & Chandon, Tanqueray, Ciroc, No7, Bulleit, Glenmorangie, E & J Gallo and Twinings of London. Their work has been recognised by the FAB Awards, Pentawards, D&AD Awards and DBA (Design Business Association) Design Effectiveness Awards.