Cansu Merdamert — London, United Kingdom

“My primary focus is on creating a timeless identity that aligns with the brand’s vision and long-term journey, rather than chasing trends. This approach guarantees consistency and longevity, enabling the brand to evolve organically while preserving its recognisable essence. At the same time, flexibility is essential—design systems must be adaptable to remain relevant across new platforms and evolving market demands, ensuring the brand stays fresh and impactful without losing its core identity.”

Cansu Merdamert Design Studio, based in London, specialises in creating distinctive and beautiful brand identities. With over 10 years of industry experience, the studio partners with innovative start-ups and businesses worldwide, working across sectors including restaurants, luxury goods, fashion, food, and retail, all from their Hackney studio. The team excels in brand identity, art direction, naming, storytelling, illustration, and packaging. Driven by visionary creativity, Merdamert understands the power of design to authentically connect brands with their audiences, helping them craft meaningful, impactful experiences that resonate and stand out in the market.