Carlos Higuera — Colombia

“In my opinion good packaging has to impact visually on the customer. The complete information and the way it should be seen depends on that first impression. In fact, when I have to buy a new product, I always choose the best-designed label or packaging. I think that if a brand has paid for a good design, it must be a good product.”

Carlos is a graphic designer and illustrator from Colombia. He has worked as an art director and designer – illustrating for magazines and exhibitions across fifferent countries. At the moment, Carlos is focused on children's books. Many of them are written and illustrated by himself.