Carmen Nácher — Spain

What should designers consider when selecting display typefaces? “I guess taking into consideration what kind of work they’re doing and what they want to express with it. It’s not the same if I’m making a poster for an art exhibition where the display type with the event’s title can be a bit weirder or hard to read (plus having, for example, the time, place and other details written with a legible sans font in the same poster) as if I’m making a logo for a brand that can be a bit playful but should to be understood and remembered at first sight.”

Carmen Nácher is a graphic designer specializing in type design and 3D. Her type is usually very contrasted, bold and exaggerated. She sometimeslikesto bring her type design into 3D and create renders where the type is presented in an outdoor environment with natural lighting, as if it was something she had just bumped into while taking a walk outside.