Chocotoy Studio — Mexico City, Mexico

“A good character design is achieved through a good work of proportions use of color and aesthetics of the character in addition to the soul that you can add through your unique style.”

Chocotoy is the face of the generation that grew up with Cartoon Network and manga, who converses with emojis before words. Her colourful, smiling figures are both familiar and surprising. After seeing her work, her characters engage in discussions about graffiti, comics, the difference between high culture and mass culture. For more than a decade, this creative duo has been designing characters and aesthetics full of colour and working alongside major brands and world-class artists.